Sales start before the salesperson calls. A Blog by Pádraic Ó Máille. Creator of SMACHT.

Sales start before the salesperson calls. A Blog by Pádraic Ó Máille. Creator of SMACHT.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It’s thirty years since I first saw this iconic advertisement

from the greatest advertising guru of all time – David Ogilvy.

It was singularly responsible for helping me sell a massive

amount of knitwear worldwide.

 

The image of the severe and scowling buyer is enough to

send shivers through you. Yet, these seven questions are

what resonate through the minds of every buyer worldwide

and should form

your template for all sales preparation.

 

I first heard them from Professor Aidan Daly, my marketing

lecturer in UCG all those years ago. Aidan is a (UAP) – Unique

Academic Proposition – in that he combines academic rigour

with practical techniques. Experience him in person at SMACHT

Mór on February 1st. To book one of the last remaining seats

go to www.omaille.ie or contact Sara at 091 865340 or email

info@omaille.ie

Regards, 

Padraic 

The Smacht Guy 

 

 

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