It’s thirty years since I first saw this iconic advertisement
from the greatest advertising guru of all time – David Ogilvy.
It was singularly responsible for helping me sell a massive
amount of knitwear worldwide.
The image of the severe and scowling buyer is enough to
send shivers through you. Yet, these seven questions are
what resonate through the minds of every buyer worldwide
and should form
your template for all sales preparation.
I first heard them from Professor Aidan Daly, my marketing
lecturer in UCG all those years ago. Aidan is a (UAP) – Unique
Academic Proposition – in that he combines academic rigour
with practical techniques. Experience him in person at SMACHT
Mór on February 1st. To book one of the last remaining seats
go to www.omaille.ie or contact Sara at 091 865340 or email
The Smacht Guy