STORY.

Chesterman Beach, Vancouver Island, is not just recognised as one of the most stunning beaches in the world, it’s also a surfers paradise.

Reilly and Wifey and Oige and Ais rocked up there today to catch a few waves.

Their surfing instructor – Colby – gave them a lesson in the rudiments of having the surf of your life.

‘First and foremost, surfers know the importance of catching the right wave. Patience is paramount—an inexperienced surfer simply tries to catch the next wave. An ace surfer patiently waits for the right wave.

‘Of all the factors that come into play in their success—experience, knowledge, and expertise—nothing is as important as timing the right wave.

‘My buddy, Garrett McNamara, holds the record for the largest wave ever surfed.

‘His 78-foot ride in Nazaré, Portugal is world-famous.

‘The thing is, if he had tried to do it a month earlier, or a day later, or simply decided to sleep in that afternoon and head out to the water whenever, that wave wouldn’t have been there.

‘The process therefore for the surf of your life is …

  1. Scan for waves—Be on the lookout for swells in the distance and identify those with the most potential. You can’t make waves but you can find them. Waiting for waves requires patience, persistence and perspective. Once you spot your wave, you must never take your eyes off it.
  1. Paddle—As the wave approaches, paddle in front of it to best match the direction and speed of the wave so that you have the greatest chance for it to carry you. Find the shoulder, the least steep part of the wave and the easiest to ride.
  1. Pop Up—Feel the wave to first lift you up and then push you. This is the energy of the wave transferring to you and your board. In one smooth move, stop paddling and stand up on the board to ride.
  1. Confirm—Now that you are standing on the wave, determine if the wave has a pocket. The pocket is the heart of the wave that allows surfers to gain speed and perform manoeuvres. Some waves don’t have pockets, and surfers are forced to ride the shoulder. If your wave does not have a pocket, it’s time to dump it and look for the next. Always look for the wave’s pocket and adjust as it moves.
  1. Ride—Now that you are up on a good wave, there is only one thing left to do: Ride it for all it’s worth.

As Reilly was listening to Colby he was reminded of Mike Michalowicz who who proclaimed in the great book Surge.

‘If you want to experience stratospheric growth, you need to master timing. Timing the market is the Holy Grail of investors, after all. They know that if they can get ahead of the market by a day, by hours or even a few seconds, there’s money to be made. If they can do that repeatedly, there are billions to be made.’

INSIGHTS

  • You simply can’t have a killer ride on a ripple.
  • You can’t make waves, but you can find them. Thee are always patterns showing themselves if you’re searching for them and know where to look.
  • As entrepreneurs, your job is to look for those big waves as they begin to roll in on the horizon.
  • In other words, plant yourself where the waves are forming.
  • Waiting for waves requires patience, persistence and perspective.
  • Once you spot your wave, you must never take your eyes off it.
  • And if you catch one, for the ride of a lifetime, you’d better start paddling like mad in the same direction before it arrives.
  • And when you find the surge, position your company in front of it and ride it all the way to remarkable growth.

QUOTE.

‘The best wave of your life is still out there.’

—Steve Hawk

QUESTIONS.

Where are your customers going?

What are they doing, completely regardless of you?

What is the biggest change that your customers are dealing with?

Where is the surge?

POSTSCRIPT.

In July 1988 Reilly sat on a bench overlooking Vancouver Bay up to Cypres Mountain and Grouse Mountain and Mount Seymour and beyond to Whistler.

Beside him was Dan Stamp, President of Priority Management, who put it to  him gently …

‘Reilly, what could you do or be or have if you simply had discipline?

‘I don’t know Dan. I’d have to think about that.’

‘Well do then Reilly. I have the time if you have the discipline. What would you really like to be?

‘I’d really like to be a speaker Dan.’

‘Doing what Reilly.’

‘I’d like to be a speaker inspiring people to be better versions of themselves.

‘What kind of people Reilly.’

‘Leaders Dan. People who are already at the top of their game and are striving to be even better.’

‘Then, all you need is discipline Reilly. Go make it happen.’

On Tuesday last, June 11th, at the West England Bay Ballroom at the Vancouver Convention Centre Reilly delivered the keynote speech on the theme of ‘Success Equals Discipline.’

It might have taken 36 years but Reilly was proud out to hear 700 Members of the Million Dollar Round Table – the most successful life insurance salespeople in the world – chant the word ‘SMACHT’ to the rafters.

It just goes to show you that success in any endeavour is simply a few simple disciplines practiced daily.

The disciplines to find yourself a mentor; clarify your thinking; and take progressive daily action in that direction.’

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