Everyone wondered how Reilly always managed to secure tickets to all the soccer internationals. And seated in the corporate box too,  surrounded by all the alickadoos and WAGs.

Nobody knew until now.

Part of Jack Charltons remuneration package, if he succeeded in getting Ireland to a very first World Cup finals, was to provide him with ghillie who knew Lough Corrib for an entire week.

Reilly got the job hands down. Everyone knew he was the most successful dapper on the Corrib by a country mile.

As luck would have it conditions were ideal that May. A force four south westerly wind ensured there was a bit of nature in the air and the choppy wave would prevent the trout getting too good a view of the bait.

The trout were taking in profusion and it wasn’t long before Reilly had six fine trout colouring the deck of the boat. 

This contravened the first rule of ghillieing – never upstage the client. 

And it was this rule that Reilly struggled most with in life. He was a born competitor; loved to win; and struggled to let others better him.

The problem was that so also was his client. And his client was not enjoying the best of bonne chance. He was either striking too quick or too slow and his humeur was accordingly in decline.

Reilly sensed the sangfroid and feared the worst.

‘Reilly,’ huffed Jack, confronting the brutal facts head-on.

‘We’re both using the exact same lure (two fresh mayfly impaled on a size 5 copper hook); we’re sat in the exact same boat; we’ve each have had ten rises of a trout to our fly. You’ve struck on ten occasions landing six and I’ve failed on every single occasion to even strike a ruddy fish. 

‘So Reilly, it seems to me you know something I don’t know, and if you don’t spill it to me you’ll be swimming home.’

Reilly knew his goose was cooked and uttered a silent prayer for the repose of his Uncle Stiofáins soul who had shared the formula with him many years ago vowing him to angling omertà.

‘Jack, what’s your wife’s first name?’ asked Reilly coyly.

‘What’s my wife’s name got to do with ruddy fishing?’ hissed Jack narkily.

‘Jack, if you want to catch fish like me, you have to tell me your wife’s first name.’

‘My wife is called Pat.’

‘That won’t do’ says Reilly. ‘It’s too short. Where does the name Pat come from?’

‘Patricia. She was called Patricia when she was born. Now what’s this bloody well got to do with fishing?

‘Patricia won’t do either. It’s too long. 

‘Flaming Nora’ said Jack ‘will you ever tell me what this malarkey is all about. 

‘Nora. Now that’ll work perfect Jack as long as you don’t mind using that in the formula. Pat need never know.’

‘Reilly what formula are you prattling on about. Tell me now or you’re going over the side.’

‘Jack, the Corrib trout are not the finest in the world for nothing. They’re also the cutest and are highly sensitive. When they rise to an artificial fly they sense it immediately and spit it out. 

‘To catch a trout on an artificial fly you’ve got to strike like lightning. To catch a trout on a natural mayfly however you’ve got to give the trout a biteen longer. And it’s ‘that biteen longer’ that my Uncle Stiofáin identified with pinpoint, forensic and laser-like accuracy.

‘Stiofáin was a great man for the ladies, and strictly in the pursuit of science, loved to take them fishing.

‘When a trout would rise to his fly he’d amorously declare ‘Oh my Darling (whatever the name of the girl he had in the boat at the time)’ and then strike.

‘He noticed that with certain girls he was more successful hooking fish than with others. When he was with an Anne or a Liz or a Mar – even a Joy, the company was delectable but the results were less than perfect. 

‘Similarly when in the company of a Fiona or a Regina or a Jessica – they’d have a great time but the fishing was only mediocre.

‘His favourite girls names to fish with were Annie, Sarah and Zara. With girls like those he became the best angler on the Corrib.’

‘You see Jack, success at dapping is an exact science. 

‘Use a girls name with just one syllable and you’ll strike too fast. Use a girls name with three syllables and you’re too slow. But the sweet-spot is two syllables. It’s that forensic.’

Just then a large trout swirled around Jacks mount and gobbled the fly. 

In the sweetest voice you ever heard, Jack crooned.

‘Oh my Darling Nora.’

Reilly never had to ask for another match ticket.


  • Science and precision play important roles in business and success. 
  • Find the precise formulae for success and watch your results blossom.
  • Remember never to upstage your client. 
  • Reilly was chatting to Terence Monaghan, the Moycullen based entrepreneur, on Friday and asked him for his formula for sales success. Terence is a man of few words but generously gifted Reilly six. ONE AVATAR. ONE OFFER. ONE PLATFORM. 
  • If, like Terence, you want to scale a business from €5million to €60million, this may well be your formula for business success in 2024.


Dennis Kelly returned from Florida last month where he became the first Acorn Life associate to qualify and attend ‘MDRT Top Of The Table.’

To put this into perspective there are currently 90,000 MDRT (Million Dollar Round Table) members worldwide. These represent the top 1.5% of financial professionals on the planet. Membership is based on annual sales volume and outstanding customer service. Out of the 90,000 members, 530 were invited to attend Top Of The Table.

When you think of it, that’s the top 1% of the top 1.5%. Congratulations and well done Dennis. Dennis was on the first ever Smácht. We are uber proud of you.

Dennis was there in his finest Bib and Tucker, and if you asked him for his formula for sales success he’d no doubt paraphrase the legendary Frank Bettger.

‘Show me any person, of ordinary ability, who will enthusiastically tell their story, to four or five people a day, and I’ll show you a successful person.’

As a formula for sales success, Reilly thinks it’s right up there with ‘Oh My Darling Nora.’


  1. What’s your formula for sales?
  2. Who’s your avatar?
  3. What’s your offer?
  4. What’s your platform?
  5. How many people did you enthusiastically tell your story to today?
  6. What’s your formula for a peaceful life?

Smácht members will be answering these questions all week.

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